1. Discovery: Listen, learn & research
You will not be asked to fill a form with 99 questions as I do not believe in a sort of one-for-all Q & A. I will ask lots of questions tailored specifically to what your business is or who your target audience is. We start our Discovery phase by learning about your business, your product or service, your customer and target audience, and/or whoever we are designing for (if it’s a personal or wedding logo). Before we move on to the design phase, we will brainstorm and get all the questions answered in order to define our objective with a clear set of criteria. At the end of Discovery phase, a summary of requirements and preferences expressed by you as well as from my research will be our guide in creating the logo for you.
A creative process is a collaborative one, so please expect to participate in the process and provide feedbacks and express your ideas the best you can, while taking sufficient time to consider each and every element that comes into our discussion. The more information you provide at this stage, the better I will meet your expectation and the more productive we will be.
There are several factors when it comes to ensuring the success of a creative project – the exploratory effort, research, and open communication between us. For a common ground that’s fair to both of us, I provide an initial estimate and assess the amount of time and revisions needed based on my experience and your needs. Whether or not additional effort or time will be needed, can only be determined during the course of the project. Normally the custom logo design project includes 2-3 design concepts, followed by 3 rounds (maximum) of reviews/revisions based on the selected concept. If additional concepts/revisions are to be explored the design fees will be adjusted accordingly.
During the review process you will be presented with concepts created based on the requirements or criteria concluded at the end of Discovery phase. No creative projects are exactly the same therefore you may choose to explore one of the concepts further, or combine elements to create a new concept. The revision process works as an eliminating method – namely narrowing down options in order to reach the desired outcome. You will be guided to provide specific feedbacks with a clear focus on one selected direction/concept in order for us to revise and create the final design.
Unexpected situations may rise if you have decided to go with a different direction than what was initially discussed, or decide to try out a new color scheme, or element which has not yet been explored during Discovery Phase. An assessment will be made depending on the new direction, as a result of additional time and extended process, additional charges may apply. If you feel your specific project will demand an in-depth exploration when we start, I am happy to accommodate your needs and adjust the work flow as needed.
3 formats of the final logo design PDF, PNG & JPG at 300 DPI.